About
Food IndustrySIGEP USA marks a significant milestone in the international expansion of the renowned SIGEP brand, making its debut in Las Vegas from March 24 to 26, 2026. This event is strategically aligned with the International Pizza Expo (IPE), which is recognized as the leading pizza event in the Americas. By bringing together top pizzerias, restaurants, and the premium HoReCa sector, SIGEP USA serves as a key gateway for introducing high-quality Italian food products into the U.S. market. As one of the most dynamic markets for foodservice, especially in the pizza sector, the United States is witnessing a growing consumer demand for high-quality ingredients and distinctive menus, making it an ideal setting for this event.At SIGEP USA, exhibitors will have the opportunity to connect with industry professionals and decision-makers, showcasing new products and fostering collaborations. The event will feature themed areas focusing on Gelato, Coffee & Tea, Pastry & Bakery, Chocolate, Digital & Robotics, and Vending Machines, catering to a wide range of interests within the foodservice industry. Whether you are a returning exhibitor or looking to explore new international growth opportunities, SIGEP USA is your gateway to the North American foodservice scene.
Expected Attendees
11,000
Industry
Food Industry
Industry
Food Industry
Venue
Las Vegas Convention Center
Location
Las Vegas Convention Center, Las Vegas, NV
Las Vegas, NV, USA
Topics
How it works
You're already here — SIGEP USA is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Las Vegas Convention Center, 3150 Paradise Rd Las Vegas NV 89109, Las Vegas, NV, USA
Got questions?
SIGEP USA in Las Vegas concentrates around 11,000 Food Industry professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Las Vegas Convention Center in Las Vegas and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
SIGEP USA draws roughly 11,000 Food Industry professionals, a focused audience for well-targeted advertising.
Pick SIGEP USA, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


