Trade shows are one of the highest-stakes marketing moments in B2B. Exhibitors invest heavily to get in front of the right buyers, but turning booth traffic into qualified meetings and revenue takes more than showing up.
For NADA Show 2026 at the Las Vegas Convention Center, Lotlinx partnered with Shared Audiences to strengthen its event marketing strategy before, during, and after the show. Using Shared Audiences’ B2B event advertising platform and geofence event targeting capabilities, Lotlinx drove measurable engagement around the event and delivered one of its strongest NADA outcomes to date.
Compared with NADA 2024, also in Las Vegas, Lotlinx increased pre-booked demos by 42%, meetings held by 13%, post-show pipeline by 33%, and closed deals by 328%.
Shared Audiences is a B2B event advertising platform designed to help trade show exhibitors drive more booth visitors and close more deals by putting location-precision ad targeting in the hands of every B2B event marketer.
Lotlinx is the automotive industry’s only true VIN Performance Platform, powered by machine learning and trained on the industry’s most robust data. It gives dealers the insights, precision marketing, and re-engagement tools to move every vehicle more efficiently and profitably — with no unnecessary ad spend, premature price cuts, or wasted leads.
NADA Show is the premier annual convention for the automotive retail industry, hosted by the National Automobile Dealers Association. The 2026 event took place February 3–6 at the Las Vegas Convention Center and brought together thousands of dealers, manufacturers, and industry experts to explore the latest dealership technologies and services.
NADA Show is one of the most important events of the year for automotive retail technology companies. For Lotlinx, success meant more than booth awareness. The team needed to:
In a crowded event environment, with over 600 competing exhibitors, Lotlinx needed a smarter way to reach high-value attendees across the full event journey.
Shared Audiences supported Lotlinx with a multi-phase event advertising strategy built to maximize visibility before, during, and after NADA Show 2026.
Before the show, Lotlinx used Shared Audiences to reach relevant audiences across Meta, LinkedIn, and Google. This pre-event strategy helped build awareness, reinforce Lotlinx’s value proposition, and drive demo bookings ahead of the event.
While attendees were on-site at the Las Vegas Convention Center, Shared Audiences’ geofence event targeting helped Lotlinx stay in front of likely buyers in real time.
A conversion geofence was drawn around Lotlinx’s booth location allowing Shared Audience to report on the number of people who saw the mobile ads and then went to the Lotlinx booth.
During-event performance
The geofence event targeting campaign gave Lotlinx an additional layer of visibility during the most competitive window of the event: when buyers were actively walking the floor, comparing vendors, and deciding where to spend time.
After the event, Shared Audiences helped Lotlinx continue the conversation with engaged audiences through post-show retargeting. Lotlinx could still advertise to the thousands of people who attended the show because of Shared Audiences ability to continue to reach the large pool of mobile device IDs that were captured while inside the precise geofence shapes drawn along the perimeter of the Las Vegas Convention Center.
Post-event performance
By extending campaign reach after NADA, Lotlinx stayed top of mind as prospects moved from event conversations into evaluation and buying decisions.
Lotlinx saw strong gains across key event and revenue metrics in 2026.
Across the during-event and post-event phases, the campaign delivered:
Compared with NADA 2024, Lotlinx’s 2026 event performance improved significantly:
2026 also outperformed the 2025 show, that was held in New Orleans, on several key outcomes as well, including:
This campaign worked because it treated event marketing as a full-funnel motion, not a one-time media push.
Shared Audiences helped Lotlinx engage prospects at three critical moments:
That always-on event strategy helped Lotlinx translate event presence into measurable business outcomes — not just traffic, but meetings, pipeline, and closed revenue.
For exhibitors at major trade shows like NADA, success depends on reaching the right audience at the right time — before they arrive, while they are on the floor, and after they head home.
At NADA Show 2026, Shared Audiences helped Lotlinx do exactly that.
The result was a standout event performance, including:
For B2B marketers looking to turn trade show investment into real revenue, Lotlinx’s NADA 2026 results show what is possible with a smarter event advertising strategy.
Will Fleiss
Founder and CEO
Will is the founder and CEO of Shared Audiences. Previously he was Global Head of Content Marketing at Outbrain. Will co-founded the VC-backed edtech company Bakpax (acquired by Teachers Pay Teachers), and led marketing at Knewton (acquired by Wiley). He lives in Weston, CT, and loves being silly with his kids.
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