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How It Works

Your audience is already at the event — we help you reach them.

Shared Audiences uses real-time location data to build, activate, and re-target event attendees across every major digital channel.

1

Capture: Geofencing in Real Time

Draw a digital fence around the event venue using precise GPS coordinates.

When a device enters, we capture its mobile ID — building a verified audience of attendees you can target immediately.

These IDs flow into programmatic ad exchanges, letting us bid on impressions as those attendees browse the open web, apps, or streaming platforms.

2

Engage: Ads Across Every Screen

Engage: Ads Across Every Screen

Reach your audience wherever they go next:

  • Display: Banners and native ads on top websites and apps.
  • Video: Short clips driving engagement and recall.
  • CTV: Full-screen storytelling on streaming platforms.

Your creative shows up seamlessly across their digital journey.

3

Measure: See What Works

Measure: See What Works

Track performance in real time — impressions, clicks, CTR, and even foot traffic from ad exposure to physical visits using conversion zones.

Know exactly which ads and audiences drive real-world results.

4

Retarget: Stay Top of Mind

Retarget: Stay Top of Mind

After the event, we keep your brand in front of attendees.

Stay connected while they're evaluating, deciding, and buying.

From Event Floor to Digital Follow-Up

Visualizing the Full Cycle

"End-to-end flow animation: event → audience capture → ads → reporting → retargeting"

  • 1

    Fence the event.

  • 2

    Capture devices.

  • 3

    Serve ads.

  • 4

    Measure.

  • 5

    Retarget.

Turn in-person attention into measurable digital performance.