Geofence Event Targeting Case Study: NADA 2025 (Automotive)
Driving High-Intent Engagement with Geofence Event Targeting During and Post-Event
Campaign Overview
Client:
Automotive Industry
Event:
NADA (National Automobile Dealers Association) Show 2025
Venue:
Ernest N. Morial Convention Center, New Orleans, LA
(900 Convention Center Blvd, New Orleans, LA 70130)
Flight Dates:
Geofence: Jan 23–25
Geofence Retargeting: Jan 23–Feb 9
Ad Format:
Display (Mobile, Laptop, Tablet, Desktop)
Creative Sizes:
320×50, 300×50, 728×90, 300×600, 300×250, 160×600, 120×600
Objective
A leading dealership software provider wanted to drive targeted awareness and booth traffic at NADA 2025, the leading conference for automotive retail innovation. Their goals were to:
- ▸Build real-time awareness among dealership decision-makers on-site
- ▸Increase foot traffic to their NADA booth
- ▸Increase website traffic to their NADA landing page
- ▸Retarget high-intent attendees post-event
- ▸Beat last year's benchmark metrics and industry CTR averages
The Shared Audiences Solution
Shared Audiences implemented a precision Geofence Event Targeting campaign that activated a virtual perimeter around the Ernest N. Morial Convention Center during the conference dates. Devices seen inside the venue were targeted with display ads in real time — and then retargeted with ongoing messaging across mobile, tablet, and desktop for two weeks after the event.
The GPS and Wi-Fi driven targeting campaign, we enabled the client to:
- ▸Reach attendees while they were physically present at the event
- ▸Deliver relevant, mobile-first creative designed for on-the-go conference attendees
- ▸Retarget these same users post-show with conversion-focused creative
Results
Highlights
CTR Performance:
The campaign delivered a CTR of 0.16% — 60% above the previous year's 0.10%, and more than 2x the industry average of 0.07%.
Cross-Device Impact:
Ads were delivered across mobile, desktop, tablet, and laptop, allowing for maximum visibility and performance.
High-Intent Retargeting:
Post-event campaign drove 1,284 sessions from just 881 banner clicks — suggesting strong on-site relevance and extended brand interest.
Creative Optimization:
The 300×600 laptop ad dramatically outperformed with 2.09% CTR, highlighting the importance of format-specific creative.
Takeaways
Shared Audiences' geofence event targeting at NADA 2025 delivered not only above-average engagement, but also high-quality traffic. With a strong mobile-first strategy supported by multi-device delivery and post-event retargeting, we helped this automotive software company build momentum before, during, and after the show.