Booth Interaction Capacity Calculator for B2B Event Marketers

December 29, 2025 at 05:00 AM

Will Fleiss

As a company exhibiting at a conference, it's one thing to know your lead goal, but do you know how many conversations you should be having in order to achieve that lead target? Here's a simple calculator to help you figure it out:

Will Fleiss

Founder and CEO

Will is the founder and CEO of Shared Audiences. Previously he was Global Head of Content Marketing at Outbrain. Will co-founded the VC-backed edtech company Bakpax (acquired by Teachers Pay Teachers), and led marketing at Knewton (acquired by Wiley). He lives in Weston, CT, and loves being silly with his kids.

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Event Marketing

How Lotlinx VIN Performance Automotive Platform increased closed deals 328% at NADA Show 2026 with help of Shared Audiences B2B event advertising platform

Using pre-event activation, on-site geofence event targeting, and post-event retargeting, Lotlinx turned NADA Show 2026 into a major pipeline and revenue driver with Shared Audiences [...]

Mar 28, 2026

Will Fleiss

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Booth Interaction Capacity Calculator for B2B Event Marketers

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10 Partnerships from the Past 100 Years that Resulted In Immense Growth

How Lotlinx VIN Performance Automotive Platform increased closed deals 328% at NADA Show 2026 with help of Shared Audiences B2B event advertising platform

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How Lotlinx VIN Performance Automotive Platform increased closed deals 328% at NADA Show 2026 with help of Shared Audiences B2B event advertising platform

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