As a company exhibiting at a conference, it's one thing to know your lead goal, but do you know how many conversations you should be having in order to achieve that lead target? Here's a simple calculator to help you figure it out:
Will Fleiss
Founder and CEO
Will is the founder and CEO of Shared Audiences. Previously he was Global Head of Content Marketing at Outbrain. Will co-founded the VC-backed edtech company Bakpax (acquired by Teachers Pay Teachers), and led marketing at Knewton (acquired by Wiley). He lives in Weston, CT, and loves being silly with his kids.
geofencingGeofencing events in order to advertise to event attendees can be complex. Hopefully you'll find our campaign guide useful! [...]
Event MarketingUsing pre-event activation, on-site geofence event targeting, and post-event retargeting, Lotlinx turned NADA Show 2026 into a major pipeline and revenue driver with Shared Audiences [...]
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