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Winter FancyFaire 2026

Put your brand in front of 12,000 attendees at Winter FancyFaire 2026 with geofenced ads — no booth required.

Date

Jan 11, 2026 — Jan 13, 2026

Venue

San Diego Convention Center, San Diego, CA, USA

Official Site

About

Food Industry

Winter FancyFaire 2026

Kicking off the annual trends cycle, Winter FancyFaire 2026 invites the specialty food community to San Diego, California, from January 11-13. The Specialty Food Association organizes this gathering, which aims to offer more than a typical trade show experience, extending beyond the usual exhibit hall.

Attendees will have opportunities to discover new products and ideas, and to connect with others in the industry. Unique experiences, such as the Campus Tasting Trail, will feature offsite visits, including San Diego’s Italian market. The event will also reveal the 2026 Trend of the Year and recognize the sofi™ Award winners. Insights will be shared from the Industry Outlook 2026, presenting the SFA’s most recent research.

With a new "Changemaker Floor" and various networking opportunities, FancyFaire provides a setting for brand-buyers, exhibitors, and investors to find new ideas and opportunities for business growth.

Jan 11, 2026 – Jan 13, 2026
San Diego Convention Center, San Diego, CA, USA
Official website

Expected Attendees

12,000

Industry

Food Industry

Event Details

Industry

Food Industry

Venue

San Diego Convention Center

Location

San Diego, CA, USA

San Diego, CA, USA

Topics

DesignRetailSalesProductFoodResearchNewsFutureInnovationBusinessContentConsumer ServicesTradeInvestorInvestors

How it works

Advertise at Winter FancyFaire 2026 in 3 steps

1

Pick your event

You're already here — Winter FancyFaire 2026 is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Where your ads land

No zones configured

No geofence mapped for this event yet

San Diego, CA, USA, San Diego, CA, USA

Got questions?

Frequently Asked Questions

Winter FancyFaire 2026 in San Diego concentrates around 12,000 Food Industry professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around San Diego Convention Center in San Diego and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

Winter FancyFaire 2026 draws roughly 12,000 Food Industry professionals, a focused audience for well-targeted advertising.

Pick Winter FancyFaire 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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