SommCon

SommCon is a premier event dedicated to the beverage industry, specifically focusing on wine, beer, and spirits. This one-time event will take place at the Rancho Bernardo Inn in San Diego, California, and is organized by Fast Forward Events. It aims to connect beverage professionals with valuable educational sessions, mentorship, and networking opportunities. Attendees will have the chance to explore various wine regions from across the globe while engaging in discussions on critical industry topics such as career development, sales, leadership, sustainability, corporate responsibility, diversity, equity, and inclusion (DE&I), and regulatory issues.This event coincides with the Beverage Expo, which serves as a platform for connecting on- and off-premise buyers, importers, and distributors with both domestic and international beverage brands, including those in the emerging low and no alcohol category. A highlight of the conference will be the 'State of the American Wine Industry' session, featuring Michael Kaiser, Executive Vice President of WineAmerica, who will provide insights into the challenges and opportunities facing the industry today. Key issues to be addressed include the impact of tariffs on the global wine market, the industry's DEI efforts, immigration policies affecting labor in vineyards and wineries, and lobbying initiatives that advocate for wine professionals' interests. SommCon is committed to being accessible to all, ensuring that individuals with disabilities can participate fully in this essential industry gathering.