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The High Performance Expo

Get your brand in front of the Automotive buyers at The High Performance Expo with geofenced ads.

Date

Jun 1, 2027 — Jun 3, 2027

Venue

Charlotte Convention Center, Charlotte, NC, USA

Official Site

About

Automotive

The High Performance Expo

The High Performance Expo (HPX) serves as a pivotal gathering for the high-performance automotive sector, bringing together manufacturers, race teams, builders, retailers, and passionate enthusiasts. This vibrant event is strategically held at the Charlotte Convention Center, a prime location in Charlotte, the heart of American motorsports. HPX is not just an exposition; it is a dynamic marketplace fostering innovation and collaboration among participants, whether they are in the workshop, on the racetrack, or within their specific niches of the industry.

Participants can expect to discover the latest advancements in parts, products, and technologies that are setting new benchmarks in the automotive aftermarket.

HPX 2027 promises a rich array of high-impact sessions that focus on growth strategies and the forthcoming opportunities in the sector. Attendees can engage in programmed meetups and mixers designed to facilitate connections among industry leaders and innovators. The event encourages brands and creators to capture, collaborate, and broadcast their experiences directly from the show floor.

Notable speakers include industry veterans such as the Driver of the Carlyle Tools Top Fuel Dragster, a Retired General Motors Car Designer, the Founder and President of SRI Performance, and the Engineering Business Manager at Global Motorsports Competition for GM, among others. The expo also features the Car Club Collective, highlighting ten distinguished car clubs through signature builds, and the HPX Shop Car Challenge, which showcases top shops and their best customer builds, culminating in awards selected by attendees and builders.

Additionally, the HPX Recruiting Hub, sponsored by Hendrick Motorsports, connects students and job seekers with professionals and educational institutions in the automotive sphere. It offers resume reviews, networking opportunities, and career-building resources. The Automotive Leadership Conference is an essential half-day experience tailored for owners and executives, focusing on scaling operations and enhancing business profitability.

Another highlight is the Women’s Em[POWER]ment Summit, aiming to empower women in the performance racing and automotive industry through leadership development and practical planning. Attendees of the PerformancePLUS Competition will enjoy a fast-paced showcase of the latest performance products and technologies. With a focus on maximizing entertainment in motorsports and preparing businesses for the future, HPX is set to be an indispensable event for anyone involved in the automotive aftermarket, particularly within the United States and internationally, including attendees from Egypt.

Jun 1, 2027 – Jun 3, 2027
Charlotte Convention Center, Charlotte, NC, USA
Official website

Industry

Automotive

Event Details

Industry

Automotive

Venue

Charlotte Convention Center

Location

Charlotte Convention Center, Charlotte, NC

Charlotte, NC, USA

Topics

automotive aftermarkethigh performancemotorsportsauto manufacturingvehicle partsautomotive technologyrace teamsauto retailing

How it works

Advertise at The High Performance Expo in 3 steps

1

Pick your event

You're already here — The High Performance Expo is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Where your ads land

No zones configured

No geofence mapped for this event yet

Charlotte Convention Center, 501 S College St Charlotte NC 28202, Charlotte, NC, USA

Got questions?

Frequently Asked Questions

The High Performance Expo in Charlotte concentrates Automotive professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around Charlotte Convention Center in Charlotte and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

The High Performance Expo draws Automotive professionals, a focused audience for well-targeted advertising.

Pick The High Performance Expo, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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