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Automotive Testing Expo

Get your brand in front of the Automotive buyers at Automotive Testing Expo with geofenced ads.

Date

Oct 27, 2026 — Oct 29, 2026

Venue

Suburban Collection Showplace, Novi, MI, USA

Official Site

About

Automotive

Automotive Testing Expo

Automotive Testing Expo, part of Vehicle Tech Week North America, is the premier event dedicated to next-generation vehicle development, taking place at the Suburban Collection Showplace in Novi, Michigan. This annual expo serves as a comprehensive platform for industry professionals, engineers, and decision-makers focused on accelerating product development and reducing time to market. As the only event of its kind, Automotive Testing Expo connects global innovators and showcases the latest technologies and testing methodologies that are pivotal in shaping the future of mobility.The expo is integrated into a powerful multi-expo format alongside the Autonomous Vehicle Tech Expo and Automotive Interiors Expo, offering visitors and exhibitors a unique opportunity for broader access to cross-sector technologies. This expanded ecosystem enhances collaboration and creates a more connected experience across the entire vehicle development lifecycle. Participants can expect hands-on access to advancements in vehicle testing, NVH measurement, ADAS validation, emissions systems, and simulation tools. With over 250 best-in-class solution providers, the expo facilitates connections among the professionals pushing the boundaries of automotive testing.Attendees will gain invaluable insights from leading experts and discover pioneering technologies that address today's challenges while preparing for tomorrow's breakthroughs. The event is expected to attract over 3,000 influential professionals from the autonomous vehicle sector, making it an essential gathering for those looking to secure important contracts with key manufacturers, OEMs, and tier 1 & 2 component suppliers.Additionally, attendees with a free expo pass can access The Future of Automotive Testing conference, which is held on the second day of the event. This complimentary conference features a lineup of international automotive professionals sharing their strategic insights and visions for the future of the automotive industry. Notable highlights include the unveiling of next-generation products such as Metis Engineering's eight-channel isolated thermocouple module designed for harsh environments, and BMW's demonstration fleet running on vegetable oil, emphasizing sustainability. Overall, Automotive Testing Expo is a critical investment for anyone involved in automotive testing, offering unparalleled opportunities for networking, learning, and innovation in a rapidly evolving landscape.

Oct 27, 2026 – Oct 29, 2026
Suburban Collection Showplace, Novi, MI, USA
Official website

Industry

Automotive

Event Details

Industry

Automotive

Venue

Suburban Collection Showplace

Location

Suburban Collection Showplace, Novi, MI

Novi, MI, USA

Topics

automotive testingvehicle developmentautomotive technologymobilityautonomous vehiclesproduct developmenttesting methodologiesvehicle interiors

How it works

Advertise at Automotive Testing Expo in 3 steps

1

Pick your event

You're already here — Automotive Testing Expo is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Geofences

No zones configured

Got questions?

Frequently Asked Questions

Automotive Testing Expo in Novi concentrates Automotive professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around Suburban Collection Showplace in Novi and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

Automotive Testing Expo draws Automotive professionals, a focused audience for well-targeted advertising.

Pick Automotive Testing Expo, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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