Southwest International Produce Expo (SWIPE)

The Southwest International Produce Expo (SWIPE) is a pivotal event tailored for industry professionals, emphasizing the critical contributions of U.S. importers of fresh fruits and vegetables from Mexico to the North American market. This expo is a unique opportunity for growers, shippers, and buyers to connect and network in a setting that encourages collaboration and innovation. As highlighted by industry leaders such as Rod Sbragia of Royal Sun Produce, the availability of fresh produce has significantly enhanced culinary options for chefs and consumers alike, allowing for a diverse array of recipes year-round. Javier Badillo of Fresh International echoes this sentiment, noting the deep knowledge and history within the Nogales Produce Industry, which spans over a century.SWIPE is set against the stunning backdrop of the Tucson Mountains at the JW Marriott Tucson Starr Pass Resort & Spa. This year marks the third edition of the event, following the remarkable attendance at last year's gathering. Participants will have the chance to kick off the event with a round of golf on the picturesque Star Pass golf course, providing a relaxed environment for networking. Throughout the expo, attendees will gain valuable insights into the latest trends affecting the fresh produce sector, particularly the significant market share held by Mexican products in North America. The event not only serves as a platform for showcasing the impact of this industry but also opens doors for new business opportunities and collaborations among participants.