Put your brand in front of 50,000 attendees at PRI Show 2026 with geofenced ads — no booth required.
Date
Dec 10, 2026 — Dec 12, 2026
Venue
Indiana Convention Center, Indianapolis, IN, USA
About
AutomotiveThe motorsports world converges in Indianapolis, IN, from December 10-12, 2026, for the highly anticipated PRI Show. This gathering connects motorsports professionals from over 70 countries at the Indiana Convention Center and Lucas Oil Stadium. Visitors can explore more than 750,000 square feet of exhibits, where over 1,000 companies present the latest race products, services, and simulation technologies.
The exhibition floor features precision automotive machining equipment, often with live demonstrations, found at Machinery Row in the YELLOW HALL. The SIM Racing Arena provides an interactive experience, and the show also displays a range of racing trailers and motorcoaches.
Beyond the exhibits, Race Industry Week includes conferences, such as the Race Track Business Conference, along with various seminars and networking events like the Grand Opening Breakfast. The show serves as a key resource for race teams, engine builders, fabricators, and track operators looking for advancements across all racing disciplines.
Expected Attendees
How it works
You're already here — PRI Show 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
1 zone configured
Got questions?
PRI Show 2026 in Indianapolis concentrates around 50,000 Automotive professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Indiana Convention Center in Indianapolis and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
PRI Show 2026 draws roughly 50,000 Automotive professionals, a focused audience for well-targeted advertising.
Pick PRI Show 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
50,000
Industry
Automotive
Industry
Automotive
Venue
Indiana Convention Center
Location
Indianapolis, IN, USA
Indianapolis, IN, USA
Topics
