Modern Retailing Conference

The Modern Retailing Conference (MRC) is a premier event designed to propel the future of automotive retail. This three-day conference focuses on high-impact retailing strategies tailored for automotive leaders aiming to maximize dealership sales, service, and return on investment (ROI). MRC equips dealers with essential tools to adapt and thrive in the rapidly changing retail landscape, emphasizing that those who embrace change will emerge victorious. Attendees will gain access to forward-thinking insights, breakthrough technologies, and engaging discussions that challenge conventional approaches. The conference will cover a range of educational topics aimed at enhancing sales performance. Participants will learn proven strategies and innovative methods to create customer-first journeys that efficiently convert leads and retain clients. Additionally, MRC will explore how to unlock the full potential of data—covering insights on capturing, activating, and utilizing data to facilitate smarter decision-making. As AI continues to reshape the automotive industry, sessions will delve into its transformative impact, from smarter lead management to real-time personalization at scale. The event aims to boost customer loyalty, satisfaction, and repeat business by enhancing how dealers connect with buyers across various platforms, from showrooms to customer relationship management (CRM) systems. Key speakers at the conference include industry leaders such as the Senior Vice President of Automotive Retail & Mobility at Equifax, the Corporate Internet Sales & Marketing Director from Horne Auto Group, the Chief Revenue Officer of Car Wars, the CEO and Founder of Automotive Marketing Gurus, and the Chief Revenue Officer of Launch Labs. One of the highlights of the conference is the Best of Automotive Retail AI Showcase, where six retail-driven AI solutions will compete to demonstrate which technology delivers the most tangible value to automotive dealers. Moreover, MRC emphasizes community involvement by allowing attendees to participate in choosing a nonprofit partner for the event. Notable candidates include organizations dedicated to the conservation of Florida's marine resources, the Automotive Aftermarket Charitable Foundation (AACF), which supports industry members facing life-changing adversities, and a nonprofit focused on helping veterans heal from trauma through service dog training. To enhance the overall experience, MRC offers curated networking activities designed to foster connections in a relaxed and enjoyable setting. This event promises new ideas, practical takeaways, and a fresh perspective to help participants connect, convert, and close deals with confidence.