FIRA USA
Get your brand in front of the Food Industry buyers at FIRA USA with geofenced ads.
Date
Oct 20, 2026 — Oct 22, 2026
Venue
State Fair Park - Home of the Yakima Valley SunDome & Central Washington State Fair, Yakima, WA, USA
About
Food IndustryFIRA USA
FIRA USA is an innovative event that has evolved beyond its original focus on robotics to now encompass AgTech, specifically tailored to meet the diverse agricultural needs of the Pacific Northwest. This year's agenda highlights critical topics such as irrigation, canopy management, and tillage, creating an enriching environment for attendees to learn about the latest advancements in agricultural technology. Participants will gain valuable insights into the complexities of purchasing robotics, including essential aspects like financing and integration, ensuring that the buying process is transparent and informative.The event offers unparalleled opportunities for peer-to-peer discussions, allowing attendees to engage directly with end-users for firsthand feedback. Furthermore, access to CEOs and product teams facilitates meaningful conversations around specific agricultural needs. A standout feature of FIRA USA is the chance to observe a comprehensive display of all the robots present at the event, providing a unique visual experience that aids in planning and maximizing the event's potential. Attendees have praised FIRA USA for its superior networking opportunities and productive format, emphasizing its role as a crucial hub for agricultural robotics innovation. With an impressive lineup of exhibitors and speakers, FIRA USA promises to be a pivotal event for those involved in the agricultural technology sector.
Industry
Food Industry
Event Details
Industry
Food Industry
Venue
State Fair Park - Home of the Yakima Valley SunDome & Central Washington State Fair
Location
State Fair Park - Home of the Yakima Valley SunDome & Central Washington State Fair, Yakima, WA
Yakima, WA, USA
Website
fira-usa.comTopics
How it works
Advertise at FIRA USA in 3 steps
Pick your event
You're already here — FIRA USA is ready to target.
Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Geofences
No zones configured
Got questions?
Frequently Asked Questions
FIRA USA in Yakima concentrates Food Industry professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around State Fair Park - Home of the Yakima Valley SunDome & Central Washington State Fair in Yakima and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
FIRA USA draws Food Industry professionals, a focused audience for well-targeted advertising.
Pick FIRA USA, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
