About
Industrial & InfrastructureThe global mobility community converges at WCX 2026, North America’s premier technical event, set to ignite innovation from April 14 to 16, 2026, in Detroit, Michigan. This three-day summit, presented by SAE International®, brings together thousands of professionals, industry leaders, and emerging companies. Participants will find more than 200 technical sessions, offering perspectives from experts spanning the entire vehicle ecosystem.
The exhibition floor provides an early look at upcoming vehicles, new components, and significant technological advancements. It's a place for important discussions on evolving regulatory standards and for connecting with peers. Here, leading experts come together to shape the next era of mobility.
Expected Attendees
20,000
Industry
Industrial & Infrastructure
Industry
Industrial & Infrastructure
Venue
Huntington Place
Location
Detroit, MI, USA
Detroit, MI, USA
Website
wcx.sae.org/?=undefinedTopics
How it works
You're already here — WCX 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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WCX 2026 in Detroit concentrates around 20,000 Industrial & Infrastructure professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Huntington Place in Detroit and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
WCX 2026 draws roughly 20,000 Industrial & Infrastructure professionals, a focused audience for well-targeted advertising.
Pick WCX 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

