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The Beverage

Get your brand in front of the Food Industry buyers at The Beverage with geofenced ads.

Date

Feb 15, 2027 — Feb 17, 2027

Venue

Sheraton Grand Chicago Riverwalk, Chicago, IL, USA

Official Site

About

Food Industry

The Beverage

The Beverage event will be held at the Sheraton Grand Chicago Riverwalk, bringing together suppliers and buyers in the beverage industry for a comprehensive sourcing and planning review. This event focuses on both shelf-stable and refrigerated beverages, including a variety of categories such as sports and nutritional drinks, water, nootropic beverages, carbonated soft drinks, kombucha, juice, ready-to-drink coffee and tea, as well as functional and natural/organic beverages. Attendees will have the opportunity to discover new items and promotional opportunities, paired with buyers based on their specific categories and capabilities.ECRM is renowned for connecting retailers and suppliers, guaranteeing valuable connections with the right buyers at the right time. The event will feature multiple networking functions and educational opportunities designed to enhance brand exposure to a vast audience of buyers from national, regional, and alternative channels. Attendees can register for various session formats, such as 10-minute meetings in the RangeMe Discovery Hub or Innovation Pipeline, and 20-minute meetings in the Planning Session, each aimed at fostering strategic collaboration and growth in distribution. Notably, Tyler Barich, VP of Grocery, will be present to connect with brands and address their business needs. Additionally, participants can look forward to insightful sessions like the ECRM Fireside Chat, which will focus on 7-Eleven’s quest for the next global brand, and discussions on current trends in the functional mushroom market, reflecting consumer behavior on social media. The event also celebrates winners of the 2022 Grand Tasting Event, showcasing the best wine, beer, spirits, and the most innovative products, while providing insights into emerging trends within the convenience channel.

Feb 15, 2027 – Feb 17, 2027
Sheraton Grand Chicago Riverwalk, Chicago, IL, USA
Official website

Industry

Food Industry

Event Details

Industry

Food Industry

Venue

Sheraton Grand Chicago Riverwalk

Location

Sheraton Grand Chicago Riverwalk, Chicago, IL

Chicago, IL, USA

Topics

beverage sourcingbeverage retaildrink innovationfunctional drinksnatural drinksorganic drinksb2b partnershipsproduct discovery

How it works

Advertise at The Beverage in 3 steps

1

Pick your event

You're already here — The Beverage is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Geofences

No zones configured

Got questions?

Frequently Asked Questions

The Beverage in Chicago concentrates Food Industry professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around Sheraton Grand Chicago Riverwalk in Chicago and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

The Beverage draws Food Industry professionals, a focused audience for well-targeted advertising.

Pick The Beverage, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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