
About
AutomotivePrepare for the ultimate adventure at Overland Expo East 2026, taking place October 23-25 at the scenic Oak Ridge Estate in Arrington, VA. The Oak Ridge Estate, with its Blue Ridge Mountain backdrop, becomes a gathering point for thousands of overlanders. They come to "Get Outfitted. Get Trained. Get Inspired. Get Going."
Attendees can browse more than 250 exhibitors displaying the newest camping, vehicle, and motorcycle gear. Over 100 instructors lead more than 175 specialized classes, covering topics from backcountry skills to vehicle recovery. The event also includes specific areas and activities, such as the Women Who Wander Pavilion, ADV Moto events, and evening film festivals.
Rustic camping is available on-site, allowing participants to fully experience the event and connect with others. The event caters to both experienced overlanders and those new to the activity, offering opportunities to learn new skills, meet other enthusiasts, and plan future trips.
Expected Attendees
14,000
How it works
You're already here — Overland Expo East 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
2 zones configured
Got questions?
Overland Expo East 2026 in Arrington concentrates around 14,000 Automotive professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Oak Ridge Estate in Arrington and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Overland Expo East 2026 draws roughly 14,000 Automotive professionals, a focused audience for well-targeted advertising.
Pick Overland Expo East 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

Industry
Automotive
Industry
Automotive
Venue
Oak Ridge Estate
Location
Arrington, VA, USA
Arrington, VA, USA
Website
www.overlandexpo.com/east/Topics