About
RetailDiscover "The Next Now" in retail at NRF 2026: Retail's Big Show, convening the world's top leaders and decision-makers in New York City from January 11–13, 2026. Over three days, participants will find resources to navigate current challenges and prepare for what's ahead in the retail landscape.
Attendees can connect with peers, learn from experts discussing current trends and data, and see innovative solutions demonstrated on the exhibition floor. A key feature for 2026 is the new AI Stage, where discussions will focus on practical ways to integrate artificial intelligence, including agentic AI and other emerging technologies, into business strategies.
This gathering draws retail innovators from over 100 countries, fostering a collective environment for exploring the industry's future.
Expected Attendees
108,896
Industry
Retail
Industry
Retail
Venue
Jacob K. Javits Convention Centre
Location
New York, NY, USA
New York, NY, USA
Website
nrfbigshow.nrf.com/Topics
How it works
You're already here — NRF 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
No zones configured
No geofence mapped for this event yet
New York, NY, USA, New York, NY, USA
Got questions?
NRF 2026 in New York concentrates around 108,896 Retail professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Jacob K. Javits Convention Centre in New York and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
NRF 2026 draws roughly 108,896 Retail professionals, a focused audience for well-targeted advertising.
Pick NRF 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.



