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National Restaurant Association Show

Put your brand in front of 45,000 attendees at National Restaurant Association Show with geofenced ads — no booth required.

Date

May 22, 2027 — May 25, 2027

Venue

McCormick Place, Chicago, IL, USA

Official Site

About

Food Industry

National Restaurant Association Show

The National Restaurant Association Show is a premier event taking place at McCormick Place in Chicago, United States. This year, the show focuses on pivotal themes impacting the restaurant industry, including hiring and staffing, onboarding practices, and the integration of technology to drive return on investment (ROI) in restaurants. With the release of the State of the Restaurant Industry Report 2026, attendees will gain insights into the future of restaurant operations, consumer trends, and the industry's evolution.

Additionally, the 2026 What’s Hot Culinary Forecast will provide a glimpse into the emerging flavors and innovative food items that are expected to dominate menus across the country.

The National Restaurant Association, as a vital supporter of restaurants nationwide, plays a crucial role in navigating the challenges faced by this significant sector of the economy, which employs millions. Attendees will also learn about the Kids LiveWell program, which helps restaurants offer healthier meal options for families dining out. Further resources include the Always Ready: Utility Disruptions guide, which prepares operators for emergencies related to power, gas, or water outages.

The event will feature important discussions including 'From Ports to Plates: Making Sense of Trade Policy,' which will clarify current trade policies and their ramifications for restaurant operators. Participants will hear from individuals involved in the Restaurant Ready program, emphasizing career readiness and skill development in the restaurant workforce.

This event is an essential gathering for professionals in the restaurant industry, providing them with the latest news, insights, and tools needed to thrive in a rapidly changing market.

May 22, 2027 – May 25, 2027
McCormick Place, Chicago, IL, USA
Official website

Expected Attendees

45,000

Industry

Food Industry

Event Details

Industry

Food Industry

Venue

McCormick Place

Location

McCormick Place, Chicago, IL

Chicago, IL, USA

Topics

restaurant operationsculinary trendsfood servicehospitality techworkforce managementindustry insights

How it works

Advertise at National Restaurant Association Show in 3 steps

1

Pick your event

You're already here — National Restaurant Association Show is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Where your ads land

No zones configured

No geofence mapped for this event yet

McCormick Place, 2301 S Martin Luther King Dr Chicago IL 60616 USA, Chicago, IL, USA

Got questions?

Frequently Asked Questions

National Restaurant Association Show in Chicago concentrates around 45,000 Food Industry professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around McCormick Place in Chicago and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

National Restaurant Association Show draws roughly 45,000 Food Industry professionals, a focused audience for well-targeted advertising.

Pick National Restaurant Association Show, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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