Ivy Sales Innovation Summit

The Ivy Sales Innovation Summit, held at the Iowa State University Memorial Union in Ames, is an essential gathering for leaders and teams focused on advancing sales success through innovative practices powered by artificial intelligence (AI). This fifth annual summit emphasizes the critical relationship between AI technologies and human-centered sales strategies, providing attendees with insights on how to leverage cutting-edge advancements while maintaining ethical standards and personal connections in business.

Participants can expect to gain practical strategies for integrating AI into their sales processes, insights on balancing innovation with ethical considerations, and real-world applications that prioritize human engagement.

The event features keynote speakers and panel discussions from industry leaders, including Susan Frew, an AI expert and former Fortune 20 executive, who will share her insights in a keynote titled Recoded: Upgrade Your Business DNA with AI. This session aims to illustrate how AI can transform business operations, highlighting practical strategies that have previously saved companies significant costs and increased revenues.

Attendees will also benefit from workshops focusing on the practical use of AI in sales, such as understanding large language models and their applications in sales processes, as well as how to navigate AI responsibly without undermining the importance of human judgment.

Among the prominent speakers, Bill Schmarzo will lead a conversation on implementing AI within sales teams, drawing parallels to elite professional performance and emphasizing the role of AI in enhancing human expertise rather than merely automating tasks. Other notable figures include Paul Gormley, who will discuss practical approaches to integrating AI into existing workflows, ensuring that sales and marketing growth is achieved without disrupting current operations.

The summit also provides networking opportunities with industry leaders and Ivy students, making it a prime event for company leaders, sales and marketing teams, and professionals in IT and data analytics. Special group pricing is available to encourage team attendance, ensuring that organizations can maximize their participation in this transformative experience.