Put your brand in front of 15,500 attendees at Institute of Food Technologists with geofenced ads — no booth required.
Date
Jul 12, 2026 — Jul 15, 2026
Venue
McCormick Place, Chicago, IL, USA

About
Food IndustryIFT FIRST serves as a premier expo for food science and innovation. This event fosters connections among innovators, decision-makers, and solution providers across the entire spectrum of food science and technology. Attending IFT FIRST is the initial step towards discovering new opportunities and engaging with professionals who can significantly advance your career within the food industry.
The audience comprises professionals and stakeholders invested in the advancement of food science and technology. Attendees can expect to gain insights into emerging trends, forge valuable partnerships, and explore solutions that drive progress in the field. The event emphasizes collaboration and advocacy for science-driven innovation.
Expected Attendees
15,500
Industry
Food Industry
Industry
Food Industry
Venue
McCormick Place
Location
Chicago, IL
Chicago, IL, USA
Website
www.ift.org/ift-first-event/Topics
How it works
You're already here — Institute of Food Technologists is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
1 zone configured
Got questions?
Institute of Food Technologists in Chicago concentrates around 15,500 Food Industry professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around McCormick Place in Chicago and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Institute of Food Technologists draws roughly 15,500 Food Industry professionals, a focused audience for well-targeted advertising.
Pick Institute of Food Technologists, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


