Put your brand in front of 15,510 attendees at IFT FIRST Annual Meeting & Food Expo - Institute of Food Technologists with geofenced ads — no booth required.
Date
Jul 12, 2026 — Jul 15, 2026
Venue
McCormick Place, Chicago, IL, USA

About
Food IndustryIFT FIRST is the premier gathering for food science and innovation professionals. This event explores advancements in technology, product development, and sustainable practices within the food sector. It serves as a vital platform for exchanging knowledge and fostering progress in areas such as novel ingredients, processing techniques, and consumer-centric solutions, all aimed at shaping the future of food. Attendees will discover emerging trends and collaborative opportunities that drive the industry forward.
The audience comprises researchers, scientists, product developers, manufacturers, and executives from across the food and beverage landscape. Participants can expect to gain insights into market dynamics, regulatory updates, and technological breakthroughs. The event facilitates networking with peers and potential partners, enabling attendees to identify strategies for career advancement and business growth within the dynamic food industry.
Expected Attendees
15,510
Industry
Food Industry
Industry
Food Industry
Venue
McCormick Place
Location
Chicago, IL, USA
Website
www.ift.org/ift-first-eventTopics
How it works
You're already here — IFT FIRST Annual Meeting & Food Expo - Institute of Food Technologists is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
No zones configured
Got questions?
IFT FIRST Annual Meeting & Food Expo - Institute of Food Technologists in Chicago concentrates around 15,510 Food Industry professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around McCormick Place in Chicago and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
IFT FIRST Annual Meeting & Food Expo - Institute of Food Technologists draws roughly 15,510 Food Industry professionals, a focused audience for well-targeted advertising.
Pick IFT FIRST Annual Meeting & Food Expo - Institute of Food Technologists, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

