Crucial Influence: Leadership Skills for Behavior Change

Crucial Influence: Leadership Skills for Behavior Change is a transformative program designed to equip leaders with the essential skills needed to drive behavior change effectively. Over the past thirty years, extensive research has focused on leaders who excel at influencing rapid and sustainable change, revealing that human behavior is influenced by six key sources. This event aims to help leaders, from aspiring individuals to top executives, harness these sources of influence to tackle everyday leadership challenges and achieve lasting results.Participants will engage in an active learning experience that includes group discussions, video case studies, personal reflections, and practical exercises. Attendees will identify their specific influence challenges, clarify the vital behaviors that impact results, and dive deep into the Six Sources of Influence—personal, social, and structural factors—to uncover the root causes of behaviors. The program will guide leaders in diagnosing existing behaviors to prescribe the most effective solutions while showing them how to engage multiple sources of influence to overcome persistent and resistant behaviors. Furthermore, participants will learn to connect with the values of their team members to encourage vital behaviors, employ deliberative practice to enhance personal abilities, and leverage incentives and consequences to support desired behaviors. The event will also focus on altering the environment to make negative behaviors more difficult and positive behaviors easier, culminating in real-life case practice and the development of personalized Influence Challenge plans.