
About
AutomotivePrepare to accelerate the future of vehicle development and validation at Automotive Testing Expo USA 2026, held from October 27–29 at the Suburban Collection Showplace in Novi, Michigan. This event, a part of Vehicle Tech Week North America, is expected to draw over 3000 industry professionals, engineers, and decision-makers.
The exhibition will feature solutions from more than 250 providers, addressing areas from NVH measurement and ADAS validation to emissions systems and advanced simulation tools. Visitors will have the opportunity to engage directly with technologies aimed at streamlining product development and reducing time to market. A significant aspect of the expo is "The Future of Automotive Testing" conference, a free event where over 35 international speakers will share strategic insights into smarter, faster, and more integrated vehicle development.
Integrated with Autonomous Vehicle Tech Expo and Automotive Interiors Expo, this combined experience offers a broad perspective for OEMs, tier 1 & 2 suppliers, and innovators involved in shaping the next generation of mobility.
Expected Attendees
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Automotive Testing Expo USA 2026 in Novi concentrates around 3,000 Automotive professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Suburban Collection Showplace in Novi and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Automotive Testing Expo USA 2026 draws roughly 3,000 Automotive professionals, a focused audience for well-targeted advertising.
Pick Automotive Testing Expo USA 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

3,000
Industry
Automotive
Industry
Automotive
Venue
Suburban Collection Showplace
Location
Novi, MI, USA
Novi, MI, USA
Website
testingexpo-usa.com/Topics