Wisconsin Lodging Conference & Trade Show

The Wisconsin Lodging Conference & Trade Show is a premier event designed for the lodging industry, particularly focusing on hoteliers, owners, vendors, educators, and emerging leaders. This significant gathering serves as a platform for dynamic education, effective networking, and a showcase of the latest products and services that are crucial to the lodging sector. Attendees will find themselves at the center of this vibrant event, which aims to shape the future of lodging in Wisconsin by bringing together key stakeholders and decision-makers from across the state.

This conference is recognized as the largest event organized by the Wisconsin Hotel & Lodging Association (WHLA). It attracts a diverse group of participants, including general managers, resort directors, owners, operators, and sales leaders from both independent and branded properties. The event features a robust agenda that includes keynote presentations and breakout workshops, all focused on relevant topics that offer practical insights and real-world applications for attendees.

The WHLA Conference Committee curates these sessions, selecting speakers through a proposal process that occurs annually between April and June. This ensures that the content delivered is fresh, relevant, and valuable to all attendees, enhancing their knowledge and skills in the lodging industry.