About
OtherThe North Coast wine industry's premier annual gathering, WIN Expo 2026, returns to the Sonoma County Fairgrounds on Thursday, December 3. This 14th annual Trade Show and Conference serves as a key meeting point for over 3,000 wine professionals, providing insights into the latest products, services, and trends that will shape the industry in 2027.
Visitors can discover nearly 300 exhibitors presenting new developments across the Hall of Flowers, Grace Pavilion, and various outdoor displays. The educational conference offers four specialized tracks: Winemaking & Production, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers. Here, industry experts will lead discussions on important topics.
A special feature, 'ExpoDeals,' provides a one-day window for winery purchasing teams and decision-makers to access end-of-year discounts. Recognized as the second largest wine industry show in North America, WIN Expo 2026 helps define the path forward for the wine industry in Napa, Sonoma, Mendocino, and Lake counties.
Expected Attendees
3,000
Industry
Other
Industry
Other
Venue
Sonoma County Fairgrounds
Location
Santa Rosa, CA, USA
Santa Rosa, CA, USA
Website
wineindustryexpo.com/Topics
How it works
You're already here — WIN Expo 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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WIN Expo 2026 in Santa Rosa concentrates around 3,000 Other professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Sonoma County Fairgrounds in Santa Rosa and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
WIN Expo 2026 draws roughly 3,000 Other professionals, a focused audience for well-targeted advertising.
Pick WIN Expo 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


