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The Fly Fishing Show

Put your brand in front of 7,000 attendees at The Fly Fishing Show with geofenced ads — no booth required.

Date

Feb 5, 2027 — Feb 7, 2027

Venue

Denver, CO, USA

Official Site

About

Sports & Recreation

The Fly Fishing Show

The Fly Fishing Show is a premier event held in Denver, attracting around 7,000 visitors and featuring 175 exhibitors. This event, now in its 9th edition, is designed for fly fishing enthusiasts, retailers, and manufacturers, providing a platform for showcasing the latest in fly fishing gear, techniques, and experiences. The show emphasizes the importance of sustainable fishing practices, particularly focusing on catch-and-release methodologies that align with the ethos of the sport.

Exhibitors are encouraged to apply, especially those with unique products or services related to fly fishing. Acceptance criteria include the relevance of their offerings to the fly fishing community, the potential enhancement of the show’s focus, and their commitment to the event's success. Additionally, there are opportunities for fly tiers to demonstrate their skills, with a requirement for submissions to showcase their creative techniques and patterns.

Returning exhibitors in good standing can skip the application process. Notably, special contracts are available for non-profit organizations wishing to participate in the event.

The show features several exciting activities, including the famous Fly Fishing Show Consumer Choice Awards, which celebrates innovative products through votes from actual consumers. This year, there are 41 categories, spanning everything from rods and reels to waders and polarized eyewear, encouraging exhibitors to showcase their best offerings. Moreover, the event includes an industry breakfast that fosters networking among exhibitors, allowing participants to discuss business in a social environment.

In addition to the exhibitions, guests can participate in the Fly Fishing Learning Center, hosted by Fly Fishers International. This area provides classes in fly tying, casting, and other fishing techniques, catering to all skill levels, from beginners to seasoned anglers. Attendees will have the chance to learn from celebrity experts, enhancing their skills and knowledge in the sport.

Special events, such as the International Fly Fishing Film Festival, will also take place, featuring films dedicated to the art of fly fishing.

A unique aspect of this showcase is the array of prizes and packages available, including guided fishing trips to exotic locations, luxury accommodations, and fishing gear. Participants can win trips to renowned fishing spots such as the Amazon, Patagonia, and even exclusive lodges in Iceland and Finland. This year’s show also includes interactive demonstrations, live painting, and educational workshops focusing on the craft of fly fishing, contributing to an enriching experience for all attendees.

Overall, The Fly Fishing Show represents a significant opportunity for networking, education, and celebration within the fly fishing community, making it a must-attend event for enthusiasts and professionals alike.

Feb 5, 2027 – Feb 7, 2027
Denver, CO, USA
Official website

Expected Attendees

7,000

Industry

Sports & Recreation

Event Details

Industry

Sports & Recreation

Location

Denver, CO

Denver, CO, USA

Topics

fly fishingfishing gearoutdoor recreationanglingsustainable fishingsporting goodsfish conservation

How it works

Advertise at The Fly Fishing Show in 3 steps

1

Pick your event

You're already here — The Fly Fishing Show is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Where your ads land

No zones configured

No geofence mapped for this event yet

Denver, CO, Denver, CO, USA

Got questions?

Frequently Asked Questions

The Fly Fishing Show in Denver concentrates around 7,000 Sports & Recreation professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around The Fly Fishing Show in Denver and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

The Fly Fishing Show draws roughly 7,000 Sports & Recreation professionals, a focused audience for well-targeted advertising.

Pick The Fly Fishing Show, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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