The Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change
Get your brand in front of the Marketing buyers at The Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change with geofenced ads.
Date
Oct 1, 2026
Venue
DePaul University - Lincoln Park Student Center, Chicago, IL, USA
About
MarketingThe Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change
This one-day conference, hosted by the ANA Educational Foundation (AEF) and DePaul University, explores the evolving relationship between marketers and consumers in an AI-shaped landscape. The theme, "The Expectation Gap," examines how new technologies redefine brand capabilities and audience expectations regarding personalization, creative automation, transparency, trust, authenticity, privacy, and value.
The conference will analyze where marketer goals and consumer expectations align or diverge. It will also discuss the implications of these shifts for advertising strategy, ethical decision-making, and long-term brand building.
Industry
Marketing
Event Details
Industry
Marketing
Venue
DePaul University - Lincoln Park Student Center
Location
DePaul University - Lincoln Park Student Center, Chicago, IL
Chicago, IL, USA
Topics
How it works
Advertise at The Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change in 3 steps
Pick your event
You're already here — The Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change is ready to target.
Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Where your ads land
1 zone configured
Got questions?
Frequently Asked Questions
The Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change in Chicago concentrates Marketing professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around DePaul University - Lincoln Park Student Center in Chicago and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
The Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change draws Marketing professionals, a focused audience for well-targeted advertising.
Pick The Expectation Gap: Marketers, Consumers, and AI in a Time of Rapid Change, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
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