About
RetailPrepare to shape the future of physical retail at SPECS Show 2026, the premier gathering for the store development industry. The event connects professionals responsible for the planning, design, construction, and maintenance of retail stores and restaurants with leading suppliers and top retailers from across the nation. Attendees will have opportunities to exchange insights, explore new approaches, and establish connections that support their work in a changing retail landscape.
Organized by EnsembleIQ and Chain Store Age, this is where industry leaders gather to share perspectives, gain knowledge from specialists, and examine forward-thinking strategies. The focus is on improving store operations and the customer journey, adapting to the continuous shifts in the retail environment.
Expected Attendees
1,200
Industry
Retail
Industry
Retail
Venue
Gaylord National Resort & Convention Center
Location
National Harbor, MD, USA
National Harbor, MD, USA
Website
www.specsshow.com/2025Topics
How it works
You're already here — SPECS Show 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Got questions?
SPECS Show 2026 in National Harbor concentrates around 1,200 Retail professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Gaylord National Resort & Convention Center in National Harbor and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
SPECS Show 2026 draws roughly 1,200 Retail professionals, a focused audience for well-targeted advertising.
Pick SPECS Show 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


