Put your brand in front of 15,000 attendees at SnowJam San Diego with geofenced ads — no booth required.
Date
Nov 20, 2026 — Nov 22, 2026
Venue
Del Mar Fairgrounds, Del Mar, CA, USA

About
Sports & RecreationSnowJam San Diego is the official kickoff to winter, taking place at the Del Mar Fairgrounds in Del Mar, United States. This annual ski and snowboard expo is designed to help attendees gear up, plan their winter trips, and save money ahead of the season. Whether you are a first-timer or a lifelong enthusiast, SnowJam is the perfect place to start your winter journey. The event showcases an impressive inventory of brand-new skis, snowboards, and gear, all available at competitive prices comparable to online deals. This year’s event not only features the latest equipment but also includes last season's proven models, bringing everything you need for an exhilarating winter under one roof.One of the highlights of attending SnowJam is the opportunity to receive over $500 worth of free lift tickets, thanks to partnerships with top resorts such as Mt Baldy, Snow Valley, and Brian Head. In addition to the chance to shop, attendees can benefit from expert advice provided by on-site professionals who are eager to assist in finding the perfect gear tailored to individual needs. SnowJam is an event for the whole family, offering a range of activities and gear suitable for all ages and skill levels. For those who may not need lift tickets, full access to the expo is available, allowing guests to shop for gear, apparel, and accessories. However, for those looking to gain the full SnowJam experience, including free lift tickets, an upgraded ticket option is available that provides access to both the expo and discounted lift ticket vouchers from participating resorts. With a focus on season-long savings and a wide selection of current and previous season's equipment, SnowJam San Diego promises to be an unforgettable experience, ensuring that winter sports enthusiasts are well-equipped and ready for the slopes.
Expected Attendees
15,000
Industry
Sports & Recreation
Industry
Sports & Recreation
Venue
Del Mar Fairgrounds
Location
Del Mar Fairgrounds, Del Mar, CA
Del Mar, CA, USA
Website
snowjamshow.com/expo/Topics
How it works
You're already here — SnowJam San Diego is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Got questions?
SnowJam San Diego in Del Mar concentrates around 15,000 Sports & Recreation professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Del Mar Fairgrounds in Del Mar and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
SnowJam San Diego draws roughly 15,000 Sports & Recreation professionals, a focused audience for well-targeted advertising.
Pick SnowJam San Diego, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.