Shot Show 2026
Put your brand in front of 55,400 attendees at Shot Show 2026 with geofenced ads — no booth required.
Date
Jan 20, 2026 — Jan 23, 2026
Venue
Venetian Expo, Las Vegas, NV, USA
About
Legal & ComplianceShot Show 2026
The global stage for the shooting sports, hunting, law enforcement, and armed forces industries is set to converge once again at Shot Show 2026. Professionals will gather from January 20–23 at the Venetian Expo + Caesars Forum in Las Vegas.
This gathering provides a place for people to conduct business, explore new ventures, and see the latest products and innovations. It is also where many in the industry connect with one another.
Beyond the exhibit floor, which is typically full, Shot Show 2026 includes educational programs such as SHOT University and the Law Enforcement Education Program (LEEP). These programs offer opportunities for attendees to gain knowledge and develop their skills. The NSSF owns and operates this event, which is an important annual meeting for the industry.
Expected Attendees
55,400
Industry
Legal & Compliance
Event Details
Industry
Legal & Compliance
Venue
Venetian Expo
Location
Las Vegas, NV, USA
Las Vegas, NV, USA
Website
shotshow.org/Topics
How it works
Advertise at Shot Show 2026 in 3 steps
Pick your event
You're already here — Shot Show 2026 is ready to target.
Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Where your ads land
No zones configured
No geofence mapped for this event yet
Las Vegas, NV, USA, Las Vegas, NV, USA
Got questions?
Frequently Asked Questions
Shot Show 2026 in Las Vegas concentrates around 55,400 Legal & Compliance professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Venetian Expo in Las Vegas and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Shot Show 2026 draws roughly 55,400 Legal & Compliance professionals, a focused audience for well-targeted advertising.
Pick Shot Show 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
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