SCALE 2026
Get your brand in front of the Technology buyers at SCALE 2026 with geofenced ads.
Date
Mar 5, 2026 — Mar 8, 2026
Venue
Pasadena Convention Center, Pasadena, CA, USA
About
TechnologySCALE 2026
From March 5-8, 2026, the Pasadena Convention Center will host SCALE 2026 (SCaLE 23x), North America's largest community-run open source conference. Over these four days, individuals interested in open source, security, DevOps, and cloud native technologies will gather to learn, build, and share their knowledge.
The program includes a range of sessions and workshops, exploring FOSS programs and open hardware projects. Complementing the main conference, co-located events such as DevOpsDay LA, Cloud Native Days, and Open Source Career Day provide additional avenues for learning and engagement.
Attendees can hear from speakers like Cindy Cohn and Shaun Hopper, who will share their insights. There will also be dedicated spaces for community projects. The event serves as a place for people to connect, exchange ideas, and collaborate within the open source community.
Expected Attendees
3,500
Industry
Technology
Event Details
Industry
Technology
Venue
Pasadena Convention Center
Location
Pasadena, CA, USA
Pasadena, CA, USA
Topics
How it works
Advertise at SCALE 2026 in 3 steps
Pick your event
You're already here — SCALE 2026 is ready to target.
Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Geofences
No zones configured
Got questions?
Frequently Asked Questions
SCALE 2026 in Pasadena concentrates around 3,500 Technology professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Pasadena Convention Center in Pasadena and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
SCALE 2026 draws roughly 3,500 Technology professionals, a focused audience for well-targeted advertising.
Pick SCALE 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
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