Get your brand in front of the Technology buyers at SANS Cyber Defense Initiative with geofenced ads.
Date
Dec 14, 2026 — Dec 19, 2026
Venue
Grand Hyatt Washington, Washington DC, DC, USA

About
TechnologyThe SANS Cyber Defense Initiative is set to take place at the prestigious Grand Hyatt Washington from December 14 to December 19, 2026. This premier event gathers cybersecurity professionals from around the globe, offering an unparalleled opportunity for attendees to enhance their skills, share knowledge, and network with industry leaders. Participants can expect a rich program filled with hands-on training sessions, insightful presentations, and engaging discussions led by top experts in the field. This initiative not only aims to bolster the technical capabilities of its attendees but also to foster a community dedicated to advancing cybersecurity practices.
Expected Attendees
3,000
Industry
Technology
Industry
Technology
Venue
Grand Hyatt Washington
Location
Grand Hyatt Washington, Washington DC, DC
Washington DC, DC, USA
Topics
How it works
You're already here — SANS Cyber Defense Initiative is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
No zones configured
Got questions?
SANS Cyber Defense Initiative in Washington DC concentrates around 3,000 Technology professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Grand Hyatt Washington in Washington DC and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
SANS Cyber Defense Initiative draws roughly 3,000 Technology professionals, a focused audience for well-targeted advertising.
Pick SANS Cyber Defense Initiative, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


