SAMS USA 2026
Get your brand in front of the Technology buyers at SAMS USA 2026 with geofenced ads.
Date
Nov 29, 2026 — Dec 2, 2026
Venue
Marriott Marquis Chicago, Chicago, IL, USA
About
TechnologySAMS USA 2026
The Marriott Marquis Chicago will host SAMS USA 2026, co-located with IT Procurement USA 2026, from November 29 to December 02. This event brings together over 258 professionals, including SAM, Software License, and IT Vendor Managers from more than 143 companies, for a 2.5-day program.
The program features a range of learning opportunities, including over 62 expert-led sessions, more than 34 industry case studies, and over 28 interactive workshops. Discussions will center on key areas such as increasing transparency, reducing software costs, mastering cloud services, and leveraging AI for license tracking and compliance.
Attendees often come looking for new approaches and solutions. The event provides a setting for connecting with peers and engaging in detailed conversations aimed at advancing SAM practices and optimizing software spending. A single ticket grants access to both conferences, allowing for a comprehensive understanding of both vendor management and IT procurement strategies.
Industry
Technology
Event Details
Industry
Technology
Venue
Marriott Marquis Chicago
Location
Chicago, IL, USA
Chicago, IL, USA
Topics
How it works
Advertise at SAMS USA 2026 in 3 steps
Pick your event
You're already here — SAMS USA 2026 is ready to target.
Draw your geofence
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Launch your campaign
Go live in minutes and start reaching attendees throughout the event.
Geofences
No zones configured
Got questions?
Frequently Asked Questions
SAMS USA 2026 in Chicago concentrates Technology professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Marriott Marquis Chicago in Chicago and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
SAMS USA 2026 draws Technology professionals, a focused audience for well-targeted advertising.
Pick SAMS USA 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
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