Put your brand in front of 13,565 attendees at SAE WCX (World Congress Experience) with geofenced ads — no booth required.
Date
Apr 14, 2026 — Apr 16, 2026
Venue
Huntington Place, Detroit, MI, USA

About
AutomotiveSAE International's World Congress Experience (WCX) is a premier event dedicated to exploring the future of mobility. Key themes include advancements in vehicle electrification, autonomous driving technologies, sustainable transportation solutions, and the evolving landscape of connected vehicle systems. The congress serves as a vital platform for discussing the challenges and opportunities shaping the automotive industry, with a focus on innovation and practical application of new knowledge.
This event brings together a diverse audience of engineers, researchers, policymakers, and industry professionals. Attendees can expect to gain valuable insights into emerging trends, learn about groundbreaking research, and network with peers. The primary takeaway is a deeper understanding of the technologies and strategies driving the transformation of personal and commercial transportation.
Expected Attendees
13,565
Industry
Automotive
Industry
Automotive
Venue
Huntington Place
Location
Detroit, Michigan,
Detroit, MI, USA
Website
www.sae.org/events/wcxTopics
How it works
You're already here — SAE WCX (World Congress Experience) is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
No zones configured
No geofence mapped for this event yet
Detroit, Michigan, , Detroit, MI, USA
Got questions?
SAE WCX (World Congress Experience) in Detroit concentrates around 13,565 Automotive professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Huntington Place in Detroit and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
SAE WCX (World Congress Experience) draws roughly 13,565 Automotive professionals, a focused audience for well-targeted advertising.
Pick SAE WCX (World Congress Experience), outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


