About
MarketingThe RevUP Summit is a premier gathering designed for association executives and professionals, taking place at the MGM National Harbor Hotel & Casino in Washington DC. This powerhouse event brings together leaders, innovators, and growth-minded professionals from within the association industry to explore fresh strategies and bold ideas that drive revenue and impact. Participants are encouraged to empower their teams and enhance their programs, focusing on sustainable revenue growth and organizational strength. At RevUP, attendees can discover innovative approaches that balance mission-driven purpose with effective revenue expansion, while exploring actionable strategies to boost their association's financial performance and resilience.Among the highlights of the RevUP Summit is the keynote address, which has been hailed by participants as one of the best sessions experienced in recent years. Attendees leave with invaluable insights, often taking away extensive notes that inspire change and growth within their organizations. The event fosters a sense of community, where professionals celebrating shared successes and understanding the unique challenges of working in associations can connect meaningfully. The PAR team is recognized for their exceptional attentiveness to both attendees and exhibitors, creating a seamless blend of valuable education and networking opportunities. This welcoming and inclusive environment has led many participants to label the RevUP Summit as one of the best conferences they have ever attended, emphasizing the importance of collaboration and shared purpose in the association industry.In addition to the engaging sessions, the RevUP Summit serves as a platform to honor significant achievements within the industry. For example, the Society of Critical Care Medicine was presented with the prestigious 2025 Pierre Award for its innovative ICU Centers of Excellence program, which is transforming patient care globally. This recognition highlights the impact that dedicated professionals can have on their fields. As the RevUP Summit continues to grow, it sets the stage for future events, encouraging attendees to map their journeys and identify their roles as strategic architects, revenue innovators, or experience designers. Looking ahead to RevUP 2026, participants can anticipate even more high-energy learning, game-changing connections, and strategies designed to spark growth and action. This event is more than just a conference; it’s a pivotal moment for professionals in the association sector to come together, share experiences, and drive the industry forward.
Industry
Marketing
Industry
Marketing
Venue
MGM National Harbor Hotel & Casino
Location
MGM National Harbor Hotel & Casino, Washington DC, DC
Washington DC, DC, USA
Website
mypar.org/revup-summit/Topics
How it works
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RevUP Summit in Washington DC concentrates Marketing professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around MGM National Harbor Hotel & Casino in Washington DC and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
RevUP Summit draws Marketing professionals, a focused audience for well-targeted advertising.
Pick RevUP Summit, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.