About
OtherInnovation in qualitative market research takes center stage at QUAL360 NA 2026, scheduled for March 11-12, 2026, at the Gallup World Headquarters in Washington D.C. This gathering is for qualitative marketing research professionals, bringing together a global community often referred to as "Quallies."
Attendees, including experts from international brands like Capital One and Amazon, along with leaders from agencies and independent specialists, will explore the newest qualitative methodologies and technologies. The program features in-depth discussions on innovative research approaches, conversations about leveraging new types of insight, and presentations of the latest solutions from leading suppliers.
The event offers a chance to connect with peers, gain knowledge from experienced professionals, and build relationships that can influence the direction of qualitative research.
Expected Attendees
633
Industry
Other
Industry
Other
Venue
Gallup's World Headquarters
Location
Washington, DC, USA
Washington, DC, USA
Website
na.qual360.com/How it works
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QUAL360 NA 2026 in Washington concentrates around 633 Other professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Gallup's World Headquarters in Washington and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
QUAL360 NA 2026 draws roughly 633 Other professionals, a focused audience for well-targeted advertising.
Pick QUAL360 NA 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


