About
HealthcarePrepare to redefine the pharmaceutical landscape at Pharma USA 2026, North America's largest cross-functional pharma gathering. This Reuters Events program will take place on March 16-17, 2026, in Philadelphia. It will convene over 1200 senior leaders, 87% of whom are Director level and above, representing the top 50 pharmaceutical companies.
The agenda features more than 170 expert speakers from Commercial, Marketing, Medical Affairs, and IT. They will explore four new tracks developed to bridge traditional departmental divides. Discussions will cover strategies in areas such as AI, omni-patient engagement, and customer experience, presented across 62 sessions, 32 case studies, and interactive hackathons.
The event fosters collaboration and provides insights that can help shape a patient-first, data-driven, and digitally advanced pharmaceutical industry. Opportunities for networking will be available, supported by an AI event assistant.
Expected Attendees
4,965
Industry
Healthcare
Industry
Healthcare
Venue
Philadelphia Marriott Downtown
Location
Philadelphia, PA, USA
Philadelphia, PA, USA
Topics
How it works
You're already here — Pharma USA 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
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Pharma USA 2026 in Philadelphia concentrates around 4,965 Healthcare professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Philadelphia Marriott Downtown in Philadelphia and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Pharma USA 2026 draws roughly 4,965 Healthcare professionals, a focused audience for well-targeted advertising.
Pick Pharma USA 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


