Get your brand in front of the Healthcare buyers at NCALA Fall Conference & Trade Show with geofenced ads.
Date
Oct 13, 2026 — Oct 15, 2026
Venue
Benton Convention Center, Winston-Salem, NC, USA

About
HealthcareThe NCALA Fall Conference & Trade Show is set to take place at the Benton Convention Center in Winston-Salem, United States. This event, now in its ninth edition, anticipates a visitor count of approximately 350 attendees and will feature around 90 exhibitors. It serves as an essential platform for professionals in the assisted living sector, addressing critical topics and providing opportunities for networking and learning.The conference will include a series of engaging webinars, such as 'Navigating Medicaid, Managed Care and Empowering the Workforce', 'Waste Less, Save More: Innovative Solutions for Reducing Waste', and 'Water Hygiene & Legionella Control'. Additional sessions will focus on compliance and best practices in clinical settings, including 'Finding and Fixing Your Own Non-Compliance', 'Hearing Preparation and Overview of Settlement Agreements', and 'Clinical Best Practice and Med Error Prevention'. These sessions are designed to enhance the skills and knowledge of participants, empowering them to better serve the communities they work with.Furthermore, the conference will highlight the DHSR-approved 120-hour NCALA Administrator Certification Program, which comprises in-person and online training, culminating in on-the-job training (OJT) with a preceptor. The program is available for both NCALA members at a cost of $795 and non-members at $1,095. This certification is vital for those pursuing a career in assisted living administration, ensuring compliance with state requirements. Attendees will also have the chance to learn about Family Care Home Administrator Approval and the associated costs.In addition to the educational components, the conference will provide attendees with lunch and refreshments, ensuring a conducive environment for networking and collaboration. The NCALA is dedicated to advocating for the assisted living industry, especially as it faces increased scrutiny from state regulations. Through this conference, participants will not only gain knowledge but also contribute to the collective voice of the industry, reinforcing the importance of effective care and management in assisted living facilities.
Expected Attendees
350
Industry
Healthcare
Industry
Healthcare
Venue
Benton Convention Center
Location
Benton Convention Center, Winston-Salem, NC
Winston-Salem, NC, USA
Topics
How it works
You're already here — NCALA Fall Conference & Trade Show is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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NCALA Fall Conference & Trade Show in Winston-Salem concentrates around 350 Healthcare professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Benton Convention Center in Winston-Salem and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
NCALA Fall Conference & Trade Show draws roughly 350 Healthcare professionals, a focused audience for well-targeted advertising.
Pick NCALA Fall Conference & Trade Show, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

