Msa Forward Annual Conference & Expo

The Museum Store Association (MSA) is at the forefront of advancing the nonprofit retail industry and supporting the professionals who shape its future. The MSA provides advocacy, education, and collaboration opportunities, equipping cultural institutions, vendor members, and their partners with essential resources to enhance the visitor experience. The MSA aims to communicate the significance of independently operated nonprofit retail while delivering innovative educational experiences through impactful programs at both national and regional levels. Their goal is to empower MSA members by sharing innovative business skills and strategies that drive revenue growth and improve their operations.In alignment with this mission, the MSA FORWARD Annual Conference & Expo will be held in Albuquerque, New Mexico. This event offers an excellent opportunity for attendees to shop at museum stores and discover unique gift items that support their favorite institutions. The conference will feature a variety of sessions designed to help participants elevate their stores' visual merchandising, optimize customer communication, and enhance store loyalty. Attendees will have the chance to network with peers and industry professionals, sharing insights and best practices to achieve their business goals. Testimonials from past participants highlight the value of networking within the MSA community, where members express appreciation for the willingness to share knowledge and expertise. Overall, the MSA FORWARD Annual Conference & Expo promises to be a significant event for those involved in nonprofit retail.