Media Advertising Summit

The Media Advertising Summit is an inaugural two-day conference organized by INMA, focusing on the evolution of news media advertising amidst significant changes in the industry. Set in the heart of New York, the event aims to explore various facets of advertising, including deal strategy, diversification, innovation, audience measurement, and the buyer's perspective, with a keen emphasis on the role of artificial intelligence in reshaping these dynamics. The summit stands out from other publisher-targeted events by being specifically tailored for teams that conceive, create, build, and sell news media advertising, as well as other revenue solutions. Curated by Gabriel Dorosz, the Advertising Initiative Lead at INMA, the summit promises a unique experience that highlights the value of news within the advertising ecosystem while building stronger connections between buyers and sellers.Over the course of the event, participants will engage in discussions focused on how premium publishers can frame their value, differentiate their offerings, and develop effective pricing strategies. The summit will delve into innovative ideas, formats, and channels for generating new revenue lines. Attendees will also gain insights into audience measurement, attribution, and attention products, as well as the evolving wants and needs of brands and agencies in terms of news media partnerships. Participants will include news media professionals involved in advertising sales, strategy, insights, creative processes, measurement, ad operations, partnerships, and affiliate commerce, alongside brand and agency buyers, partners, providers, and vendors interested in high-quality news inventory. The accompanying New York Media Advertising Study Tour will provide a closer look at leading publishers and agencies, showcasing how the next generation of advertising is being constructed. This hands-on experience will foster meaningful exchange of ideas, further enhancing the summit's goal of equipping attendees with actionable insights for navigating the complexities of the modern advertising landscape.