Put your brand in front of 7,000 attendees at Mass Road Safety Summit with geofenced ads — no booth required.
Date
Oct 26, 2026
Venue
Polar Park, Worcester, MA, USA

About
TransportationThe Mass Road Safety Summit is a significant statewide program held at Polar Park in Worcester, United States, aimed at high school students in Massachusetts. This summit serves as a unique platform for students to engage in meaningful discussions and interactive experiences focused on improving roadway safety. With the alarming statistics of young people being killed or seriously injured on roads, the summit emphasizes the critical role that students can play in advocating for safer driving behaviors within their communities.The event invites up to four students from Massachusetts high schools, specifically targeting sophomores, juniors, and seniors. Participants will have the opportunity to learn from prominent experts in road safety and youth leadership development, including Jaime Tamayo, Chief Representative of Fundacion Mapfre USA and President & CEO of Mapfre USA, who will provide valuable insights during the summit. Additionally, Sarah Carmichael from MADD will open the program with a presentation that highlights the human stakes involved in road safety. The summit features a high-energy, game show-style program called ThinkFast, which addresses the issues of distracted and impaired driving in an engaging manner. Furthermore, Linda Johnson, AVP of Corporate Social Responsibility at Mapfre Insurance, will lead discussions on how these students can effectively promote changes in their schools and communities, empowering them to take action towards safer road practices. This initiative marks a significant step in the ongoing commitment to social responsibility and aims to cultivate a generation of leaders dedicated to road safety.
Expected Attendees
7,000
Industry
Transportation
Industry
Transportation
Venue
Polar Park
Location
Polar Park, Worcester, MA
Worcester, MA, USA
Topics
How it works
You're already here — Mass Road Safety Summit is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Mass Road Safety Summit in Worcester concentrates around 7,000 Transportation professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Polar Park in Worcester and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Mass Road Safety Summit draws roughly 7,000 Transportation professionals, a focused audience for well-targeted advertising.
Pick Mass Road Safety Summit, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


