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LA Auto Show

Put your brand in front of 700,000 attendees at LA Auto Show with geofenced ads — no booth required.

Date

Jan 27, 2027 — Jan 29, 2027

Venue

Los Angeles Convention Center, Los Angeles, CA, USA

Official Site

About

Automotive

LA Auto Show

The LA Auto Show will showcase the all-new Hyundai Santa Fe, a fifth-generation midsize SUV that boasts a bold and boxy design, moving away from its predecessor. The innovative vehicle emphasizes versatility and functionality, making it suitable for both urban settings and outdoor adventures. SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center, describes the Santa Fe as striking a perfect balance between city life and outdoor exploration, catering to busy family schedules and camping excursions alike.

With a longer wheelbase and spacious interior, this SUV is designed to provide a premium customer experience while maximizing cargo capacity.

The Santa Fe’s exterior design features a powerful silhouette with high hood, H-shaped headlamps, and sharp fenders, creating a sense of grandeur. Its extended tailgate and well-defined wheel arches contribute to a robust appearance, while the harmonious H-shaped design elements enhance its visual appeal. Inside, the all-new Santa Fe offers generous living space, accommodating second- and third-row seats that fold down for expansive cargo options.

The vehicle’s refined interior is equipped with high-tech features such as a Panoramic Curved Display and dual wireless charging, enhancing both functionality and luxury. Sustainable materials are also a highlight, with elements like recycled plastics used in the seatbacks and eco-friendly leatherette for the trim. Encouraging a connection to nature, the design features colors inspired by natural light, enhancing the overall experience for users.

The world premiere of the all-new Santa Fe is set to take place at the LA Auto Show, an event that promises to bring together automotive enthusiasts and industry professionals to witness the latest innovations in the automotive sector.

Jan 27, 2027 – Jan 29, 2027
Los Angeles Convention Center, Los Angeles, CA, USA
Official website

Expected Attendees

700,000

Industry

Automotive

Event Details

Industry

Automotive

Venue

Los Angeles Convention Center

Location

Los Angeles Convention Center, Los Angeles, CA

Los Angeles, CA, USA

Topics

auto showsuvvehicle designnew modelsautomotive innovationcar features

How it works

Advertise at LA Auto Show in 3 steps

1

Pick your event

You're already here — LA Auto Show is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Where your ads land

No zones configured

No geofence mapped for this event yet

Los Angeles Convention Center, 1201 S Figueroa St Los Angeles CA 90015 USA, Los Angeles, CA, USA

Got questions?

Frequently Asked Questions

LA Auto Show in Los Angeles concentrates around 700,000 Automotive professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around Los Angeles Convention Center in Los Angeles and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

LA Auto Show draws roughly 700,000 Automotive professionals, a focused audience for well-targeted advertising.

Pick LA Auto Show, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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