Industrial Marketing Summit

The Industrial Marketing Summit (IMS) is a premier gathering designed specifically for marketers in the manufacturing, engineering, and industrial sectors. This event, organized by Gorilla 76 and TREW Marketing, focuses on delivering strategic insights and hands-on learning experiences that foster community engagement among attendees. Whether participants come as part of a small team or lead a larger marketing department, they can expect to leave equipped with actionable strategies to enhance their marketing efforts and drive business success.The summit will feature a lineup of renowned speakers and engaging sessions tailored to address the unique challenges faced by industrial marketers. Among the highlighted sessions is the keynote presentation by Rand Fishkin, CEO and Co-Founder of Sparktoro, who will discuss the evolving landscape of digital marketing, particularly in light of the rise of zero-click searches. Participants will also benefit from sessions such as 'A Practical Framework for Industrial Product Launches' led by Katie Parlin, Senior Director of Marketing at Flow International Corporation, which will provide a structured approach to successfully launching industrial products. Other sessions include insights on how to adapt website content strategies using AI, delivered by John Greely from Navu, and practical advice on aligning sales and marketing efforts by Luke Wittenbraker of Mactech, Inc. Furthermore, Dale Bertrand, Founder and CEO of Fire&Spark, will address the optimization of content in the era of AI search engines. Each of these speakers brings valuable expertise that is essential for marketers aiming to thrive in the current industrial landscape.The event will take place at the AT&T Hotel and Conference Center in Austin, Texas, which serves as a conducive environment for networking and collaboration among industry professionals. The venue will cater breakfast, lunch, and breaks, ensuring that attendees are well-fed and energized throughout the sessions. With limited sponsorships available, IMS is committed to maintaining a high-quality experience for all participants, allowing for meaningful interactions and knowledge sharing among the attendees. Moreover, the event targets a diverse audience that spans multiple countries, including Kenya, Saudi Arabia, Sint Maarten, and Uganda, creating a rich tapestry of perspectives and experiences in the realm of industrial marketing. Participants can look forward to a comprehensive program that not only educates but also inspires innovation and strategic thinking within the industrial marketing discipline.