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Impulse, Front-End & Checklane Session

Put your brand in front of 10,842 attendees at Impulse, Front-End & Checklane Session with geofenced ads — no booth required.

Date

Jan 26, 2027 — Jan 28, 2027

Venue

Sheraton Dallas Hotel, Dallas, TX, USA

Official Site

About

Retail

Impulse, Front-End & Checklane Session

The Impulse, Front-End & Checklane Session is a premier event designed to foster connections and drive category success year-round. This program, hosted in Dallas, Texas, brings together a diverse lineup of leading retailers who are eager to source new suppliers, discover innovative products, and learn effective strategies for meaningful category growth.

Attendees can expect to explore various basket-building opportunities across multiple categories, including General Merchandise, Health & Beauty Care, Beverages & Snacks, Confectionery, and Seasonal Items. The event focuses on unique merchandising opportunities at checkout, endcaps, and displays to maximize incremental sales.

ECRM, a global leader in connecting retailers with suppliers, guarantees valuable connections with the right buyers at the right time, significantly increasing brand exposure to a vast audience. The event features a range of structured appointment formats, including 10-Minute and 20-Minute meetings, which facilitate direct engagement between brands and national, regional, and alternative channel buyers.

Notable event offerings include the RangeMe Discovery Hub for first-time attendees, the Innovation Pipeline for brands looking to expand distribution, and Planning Sessions that allow for strategic collaboration and planning with key buyers. Attendees will also benefit from hotel accommodations, meals, networking functions, and educational opportunities throughout the event.

Highlighted speakers include Sarah Davidson, Executive Vice President of Curated Solutions, and Craig Chmielowicz, Senior Vice President of Health & Beauty Care, both of whom are committed to understanding and addressing the business needs of participants. The event also features insights from notable retailers such as Ace Hardware, Dunham's Sports, and Tractor Supply Co., who share their perspectives on navigating the future of retail, especially in hardware and sporting goods sectors.

Additionally, success stories like Wayne Global's Pokemon Cards, which have earned the Buyers Choice Award, exemplify the potential for growth and innovation highlighted at the session. The Impulse, Front-End & Checklane Session not only serves as a platform for buyers and sellers but also as a valuable resource for the latest industry insights and best practices, ensuring participants are well-equipped to thrive in a competitive marketplace.

Jan 26, 2027 – Jan 28, 2027
Sheraton Dallas Hotel, Dallas, TX, USA
Official website

Expected Attendees

10,842

Industry

Retail

Event Details

Industry

Retail

Venue

Sheraton Dallas Hotel

Location

Sheraton Dallas Hotel, Dallas, TX

Dallas, TX, USA

Topics

retail strategymerchandisingcategory growthretail salessupplier sourcingfront endchecklaneretail innovation

How it works

Advertise at Impulse, Front-End & Checklane Session in 3 steps

1

Pick your event

You're already here — Impulse, Front-End & Checklane Session is ready to target.

2

Draw your geofence

Outline the venue, or use our suggested zones, to define exactly where your ads run.

3

Launch your campaign

Go live in minutes and start reaching attendees throughout the event.

Where your ads land

No zones configured

No geofence mapped for this event yet

Sheraton Dallas Hotel, 400 N Olive St Dallas TX 75201, Dallas, TX, USA

Got questions?

Frequently Asked Questions

Impulse, Front-End & Checklane Session in Dallas concentrates around 10,842 Retail professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.

Draw a geofence around Sheraton Dallas Hotel in Dallas and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.

Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.

Impulse, Front-End & Checklane Session draws roughly 10,842 Retail professionals, a focused audience for well-targeted advertising.

Pick Impulse, Front-End & Checklane Session, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.

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