About
HR & WorkforceDubbed "The HR Event of the Year!", HRA 2026 invites HR leaders to San Diego, CA, on April 30th, 2026, for an unparalleled in-person gathering. This annual meeting is offered at no cost and is exclusively for HRA members. It is designed for leaders in HR, Payroll, Benefits, People Operations, and Talent Acquisition, at the Manager level and above.
Supported by Bennie, the event provides an opportunity to connect with peers from the extensive HRA community, which includes over 11,000 professionals. Those attending will explore current and significant HR topics. Discussions will cover critical industry trends, common challenges, and effective strategies.
The gathering offers a way to gain new perspectives, support professional growth, and contribute to conversations about the future of HR and employee benefits.
Expected Attendees
2,900
Industry
HR & Workforce
Industry
HR & Workforce
Venue
Marriott Marquis San Diego Marina
Location
San Diego, CA, USA
San Diego, CA, USA
Website
start.bennie.com/hra26/Topics
How it works
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HRA 2026 in San Diego concentrates around 2,900 HR & Workforce professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Marriott Marquis San Diego Marina in San Diego and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
HRA 2026 draws roughly 2,900 HR & Workforce professionals, a focused audience for well-targeted advertising.
Pick HRA 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.


