Get your brand in front of the Industrial & Infrastructure buyers at Highway Conference and Road Show with geofenced ads.
Date
Mar 2, 2027 — Mar 4, 2027
Venue
Lansing Center, Lansing, MI, USA

About
Industrial & InfrastructureThe Highway Conference and Road Show is a pivotal event organized by the County Road Association of Michigan, aimed at enhancing knowledge and providing innovative solutions for professionals within the transportation sector. This conference serves as a platform for project managers and stakeholders from various regions, including the USA, Egypt, Georgia, Qatar, and the UK, to come together and discuss current trends, challenges, and advancements in highway and road construction and maintenance.Taking place at the Lansing Center in Lansing, Michigan, the event offers a unique opportunity for attendees to engage with industry experts, network with peers, and explore the latest technologies and practices in transportation. The conference emphasizes the importance of collaboration between state government entities and allied stakeholders to achieve a high-quality transportation system that meets the needs of communities across the globe.
Expected Attendees
400
Industry
Industrial & Infrastructure
Industry
Industrial & Infrastructure
Venue
Lansing Center
Location
Lansing Center, Lansing, MI
Lansing, MI, USA
Topics
How it works
You're already here — Highway Conference and Road Show is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Got questions?
Highway Conference and Road Show in Lansing concentrates around 400 Industrial & Infrastructure professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Lansing Center in Lansing and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Highway Conference and Road Show draws roughly 400 Industrial & Infrastructure professionals, a focused audience for well-targeted advertising.
Pick Highway Conference and Road Show, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.



