Get your brand in front of the HR & Workforce buyers at Health Benefits Conference & Expo 2026 with geofenced ads.
Date
Jan 20, 2026 — Jan 22, 2026
Venue
Sawgrass Marriott Golf Resort & Spa, Ponte Vedra Beach, FL, USA

About
HR & WorkforcePrepare to redefine your organization's health and wellness strategy at the 35th Annual Health Benefits Conference & Expo (HBCE) 2026. This event, organized by the International Foundation of Employee Benefit Plans, will be held from January 20-22, 2026, at the Sawgrass Marriott in Ponte Vedra Beach, Florida. It is designed for mid- to senior-level professionals working in benefits, human resources, wellness, and healthcare.
Attendees can expect to find practical approaches for enhancing health plans, managing costs, and improving employee well-being. The program includes educational sessions, real-world examples from employers, and perspectives from leading experts in the field. Zonya Foco, R.D., CHFI, CSP, will deliver a keynote address titled "Cutting Through the Chaos: Leading with Clarity in Today’s Food & Nutrition Landscape," where she will offer evidence-based insights on current nutrition challenges.
This is an opportunity to connect with colleagues and gather actionable strategies to effectively navigate the changing landscape of employee benefits.
Expected Attendees
500
Industry
HR & Workforce
Industry
HR & Workforce
Venue
Sawgrass Marriott Golf Resort & Spa
Location
Ponte Vedra Beach, FL, USA
Ponte Vedra Beach, FL, USA
Topics
How it works
You're already here — Health Benefits Conference & Expo 2026 is ready to target.
Outline the venue, or use our suggested zones, to define exactly where your ads run.
Go live in minutes and start reaching attendees throughout the event.
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Ponte Vedra Beach, FL, USA, Ponte Vedra Beach, FL, USA
Got questions?
Health Benefits Conference & Expo 2026 in Ponte Vedra Beach concentrates around 500 HR & Workforce professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Health Benefits Conference & Expo 2026 draws roughly 500 HR & Workforce professionals, a focused audience for well-targeted advertising.
Pick Health Benefits Conference & Expo 2026, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.



