GSBA Conference

The GSBA Conference, organized by the Global Sport Business Association, is an essential event for scholars, educators, practitioners, and industry leaders to engage with the rapidly evolving landscape of the global sport industry. The conference aims to explore the forces shaping the future of sport business, focusing on critical issues such as media disruption, shifting fan expectations, and the rise of women's sports. Participants will have the opportunity to delve into new investment models and data-driven decision-making, as well as examine how sport intersects with entertainment, technology, tourism, health, education, and entrepreneurship.This year's conference will take place aboard the MSC Seashore, sailing from Port Canaveral to Nassau and Ocean Key. The event will feature three distinct research tracks designed to cater to various aspects of sport business: the first track will focus on marketing, management, finance, and economics; the second will delve into sport entrepreneurship and innovation, including topics like NIL (Name, Image, Likeness) and startup equity funding; the third track will concentrate on teaching cases, classroom activities, and program development. The conference invites researchers to submit abstracts summarizing their scholarly work, highlighting the research problem, theoretical framework, objectives, methodology, and key findings, contributing significantly to the evolving field of sport business. Participants will collaboratively examine the future directions of sport business, challenging existing assumptions and identifying new ideas, research, teaching practices, and partnerships that will shape the next era of global sport.