Governor's Conference on Tourism

The Governor's Conference on Tourism is an essential event for tourism professionals, featuring a variety of engaging sessions, breakout discussions, and networking opportunities. This year's conference will host a range of activities including an Exhibitor Set-Up, Registration, and a Silent Auction Item Drop Off. The event caters specifically to members enrolled in the Excellence in Tourism Leadership Program (ETLP), ensuring a tailored experience for those already invested in advancing their careers in tourism.Participants can look forward to a New Member and First-Timer Attendee Reception, a Bloody Mary Break, and Media Visits sponsored by Maris, West & Baker. Key sessions include a General Session focusing on the latest updates from Visit Mississippi, along with multiple immersive breakout sessions designed to enhance media training and other relevant skills. The silent auction proceeds will contribute to scholarships for STS Marketing College and other valuable programs, encouraging donations of unique items that reflect the local culture and community. Past auction items have included tickets and packages to attractions, emphasizing creativity and community spirit.The conference will also honor outstanding contributions within the tourism sector through various prestigious awards. Categories include the Terry Watkins Member of the Year, recognizing a volunteer's exceptional commitment to the organization, and several Destination Marketing Organization (DMO) awards that range from budgets of $0 to over $3 million. These awards acknowledge the efforts of DMOs in promoting their destinations and supporting tourism partnerships. Other categories include Tourism Promotion of the Year, Best Sales Strategy or Campaign, and Best Public Relations Strategy or Campaign, which highlight innovative initiatives that drive visitation and enhance the tourism experience. Community members who volunteer their time to promote tourism will also be recognized, along with partnerships that demonstrate effective collaboration within the industry.The conference will culminate in the recognition of exemplary festivals and events, distinguishing those that attract large crowds and create memorable experiences for visitors. Awards will be presented to both large and small festivals, showcasing the diverse offerings available in the tourism landscape. The event promises to be an enriching experience for all attendees, fostering connections and knowledge sharing to push forward the tourism agenda in Mississippi. With a focus on innovation, collaboration, and community engagement, the Governor's Conference on Tourism is set to play a pivotal role in shaping the future of the state's tourism industry.