About
RetailThe Go Winter Expo is an annual event held at the Carlson Center in Fairbanks, Alaska, aimed at helping attendees navigate the winter months in a healthy, safe, and enjoyable manner. Celebrating its 28th edition, the Expo brings together a diverse array of activities and exhibitors, making it a must-visit for anyone planning to spend the winter in Alaska. Attendees can look forward to engaging in outside activities, exploring snow machines and camping gear, enjoying health and fitness demonstrations, sampling tasty treats, and connecting with nonprofits while discovering valuable insights related to car care, home heating, travel ideas, and shopping. The event also features the Interior Alaska Gun Show, which has been a popular component of the Expo since its addition in 2013. This gun show, initiated in 2011, is the most widely attended in the Interior region and supports the Alaska Fish and Wildlife Conservation Association in promoting wildlife, habitat, and hunting opportunities throughout the state.The Go Winter Expo is set to attract approximately 3,700 attendees, with over 100 participating businesses expected to showcase their products and services. The event features more than 80 tables dedicated to firearms, hunting, fishing, survival, and outdoor sporting pursuits, with vendors coming from Fairbanks, North Pole, and even as far as the Kenai Peninsula. The Expo is an excellent marketing opportunity for businesses looking to engage with winter enthusiasts and promote their offerings. With a nominal admission fee of $5 (free for children under 12 and military personnel on Sunday with ID), the Expo also encourages contributions to the local Food Bank by allowing free admission to those who bring two cans of food on Sunday. The event's advertising budget is significant, with plans to spend $7,000 on promotional efforts, supplemented by media co-sponsors to elevate the total to nearly $10,000. Attendees can expect a well-organized venue with necessary amenities, including pipe and drape partitions, electrical outlets, tables, and chairs. The Go Winter Expo promises a warm and welcoming environment where winter lovers can find everything they need to enjoy the season.
Industry
Retail
Industry
Retail
Venue
Carlson Center
Location
Carlson Center, Fairbanks, AK
Fairbanks, AK, USA
Topics
How it works
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Go Winter Expo in Fairbanks concentrates Retail professionals in one place, so your ads reach people already interested in your category instead of a broad, untargeted crowd.
Draw a geofence around Carlson Center in Fairbanks and serve display, video, or CTV ads to the phones inside it — the same audience an exhibitor pays for, without the booth, travel, or staff.
Geofenced event campaigns tend to outperform standard display because the audience is already primed for your category. Run ads during the event, then retarget the same attendees afterward.
Go Winter Expo draws Retail professionals, a focused audience for well-targeted advertising.
Pick Go Winter Expo, outline the venue with a geofence, set your budget, and launch — most campaigns go live in minutes, with full performance reporting throughout.
